Wednesday, April 23, 2008

What is Google Adsense?

Google Adsense is a program that allows web publishers to partner with Google and earn additional income. When someone joins the program, they allow Google to place ads on their website or blog, and based upon the ad that is shown, they will either get paid for a certain number of ad impressions or when one of their visitors clicks on these ads.

Google uses their technology to “read” the content on the pages the web publisher is allowing them to place ads on. This increases the chances of the ad being relevant to the topic of that particular web page or blog entry, which also increases the chance of a reader clicking on that ad.

While Google does have the final say in which ads appear on which pages, the web publisher is the one that decides how they will look and where they will go. Adsense users can choose from several styles of ads, including links only as well as full ads with text and even ads with pictures.

In addition to choosing which type of ad, a user can choose from many sizes and shapes of ad boxes, also known as ad units. In the final step, the user gets to fully customize the color of the ad units, including the borders, links and text.

In recent months, Adsense users have been allowed to publish ads on their site in a whole new way with Adsense embedded YouTube players. Many web publishers are actively placing videos on their sites and blogs to help grab their visitors’ attention and add interest to their site. Now these web publishers can earn additional income for it, too.

The actual amount of income a person earns through Adsense has many variables. Since a person generates income through the amount of clicks they are receiving or the amount of people who are viewing the ad, a website owner with a large amount of traffic has the potential to earn a considerably greater amount of money.

There are, in fact, a number of people who are earning large sums of money with the Adsense program, but they are few and far between. To many website owners, Adsense is only an additional stream of income. Simply joining the Adsense program is not a guarantee of future income, it is only a possibility of future income.

Adsense does provide tools for their users to help them maximize their earning potential. One of these is called a channel. This allows the user to create different styles of ad units and place them on different pages of their site in order to track the results. This can tell the user which shapes and sizes of ads, as well as what type of content, induces the highest amount of earnings.

For web publishers looking to earn an additional stream of income, Adsense can be a great way to accomplish that.

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