How to make money from blogs - Indirect income

Management consultant Ghosh feels that the best way to monetise your blog is to use it to "get visibility". Shankar says visibility can mean good business for a company or an individual. The image he has built through his blog helps him to get more clients for his business. "CEOs can use blogs to have a two-way communication with the stakeholders; politicians too can build their brand image through blogs," he says.