Friday, August 1, 2008

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Adsense Guidelines on Placing Google Ads

You must know and comply with the Adsense Guidelines on placing Google Ads. There are rules on where and how to place your Google Ads or Adsense Codes in your blog. You must comply with the guidelines to avoid being banned from the money making Adsense program.

So, after you have made your own blog and posted your blog articles, you are now going to place your Google Ads. I assume that you have already created your own Google Adsense account when you have read my previous post. If not, then create one now by clicking the Adsense button on this page.

After you’ve created your Adsense account, you must know where and how to place your Google Ads. Google Ads are the Adsense codes in javascripts format required by Google to place on your blog or web site to start making money online. In your Adsense account, if you click Adsense Setup, you will see Adsense for content, Adsense for search and Referrals like this:

Adsense Setup


Those are the categories of your Google Ads to be placed in your web site or blog. Under Adsense for content, you have two adtype choices, the Ad Unit and the Link Unit, as this:

`Adsense for content
You see also this link to updated Google Program Policies, which is also called as Adsense Guidelines.

Where to Place Google Ads

Though you may place your Google Ads anywhere in your page, it is stated in the Adsense Guidelines that you should not place Google Ads on blog or site with prohibited content that promotes or contains illegal activity or infringement on legal rights of others, such as the following:

* Violence, racism, hate and the like

* Porn, adult or mature stuff

* Hacking or cracking activities and stuff

* Illegal and prescription drugs

* Gambling or casino-related stuff

* Incentivize visitors action

* Excessive, repetitive, or irrelevant keywords

* Deceptive or manipulative content to improve search engine ranking

* Weapons or ammunition

* Beer and liquors

* Tobacco or cigarette stuff

* Imitations of signature or designer goods

* Sale or distribution of term papers or student essays

How to Place Google Ads

Another important policy is the limit of placing Google Ads on each of your page. You are allowed to place a maximum of three (3) Ad units, one (1) Link unit and two (2) Adsense for search on each of your page. If you exceed the limit on your page, excess Google Ads will be displayed as blank or whitespace. That will not be a good view in your blog or web site.
Prohibited Adsense Clicks and Impressions

You must also know that Adsense program prohibits to encourage your visitors to click on Google Ads. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These include but not limited to the following:

* Repeated manual clicks or impressions, using robots, automated click and impression generating tools.

* Third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software.

Prohibited Site and Google Ad Behavior

* Adsense codes or Google Ads must not be altered that would change its behavior that is not explicitly permitted by Google.

* Sites showing Google Ads must have no excessive popups or popunders that interfere with users navigation and preferences.

* Clicks on Google ads must not be launched in new browser window.

* AdSense codes must not be integrated into any software application like toolbars.

* Adsense referral must be made without any obligation or requirement to end users such as soliciting email addresses.

Prohibited 3rd Party Ad Services

Web pages containing Google Ads must not contain third party ads that have the same looks or appearance with that of Google such as boxes, colors and layout.

Warning: Your account will be immediately disabled, if you failed to comply with Adsense guidelines. That will be regretful.

I hope this post helps you understand where and how to place your Google Ads or Adsense Codes. In my next post, I will discuss the most profitable placement of Google Ads or codes. So, please drop by and have a nice day.

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12 Steps To Convert Your Blog From Blogger To Wordpress

First and foremost, know the benefits of converting your blog from Blogger to Wordpress. See if the benefits worth the conversion for your blog.

  1. If you’ve decided to convert your blog or go for Wordpress, signup to have one. If you host your own blog, install the Wordpress blog
    into a directory other than your existing blog through the Fantastico
    feature of your web host. If you opt to install Wordpress manually,
    here is the Wordpress installation guide.
  2. After installation, sign in and access your Wordpress admin page. Select the Wordpress template you prefer. The popular templates are those with 2-column and 3-column designs. But, there are so many Wordpress themes or templates that will surely capture your heart.
  3. Choose the Wordpress widgets you love. Popular Wordpress widgets include Popular Posts, Recent posts, Recent Comments, Related Posts, Top Commentators, and also the money making widgets. These are only few of the Wordpress widgets that attract readers and make them navigate or participate in your blog discussions.
  4. Identify the Wordpress widgets and other blog sections you wanted to appear in your blog. Map these widgets and blog sections in your Wordpress template.
  5. Edit the Wordpress template to implement the
    widgets and other sections in your Wordpress blog. Choose the URL
    structure your prefer as discussed in my previous post, Top 5 Reasons to Convert Your Blog From Blogger to Wordpress. Test if your final template and design are working properly by clicking the links or navigating it.
  6. Before you may import your Blogger blog posts with
    externally-hosted Wordpress blog, edit first the blogger.php file in
    /wp-admin/import/. Delete the “2″ in www2.blogger.com.
  7. Convert your self-hosted Blogger blog into blogspot
    in Blogger Admin Settings with any available name. Better do it during
    the non-peak hours of your blog. When there are less visitors accessing
    your blog. Then, click Formatting in the Blogger Setting and change the post timestamp into mm/dd/yyyy hh:mm:ss AM/PM, the first option in drop-down menu. After that, click Archiving and set Archive Frequency to “monthly”. Then, import your Blogger blog posts and comments
    through the import link in your Wordpress blog Admin page. After
    importing, immediately convert your blogspot blog to its original
    state. This will minimize the inaccessibility of your original blog.
  8. Test your Wordpress blog again but having your own
    blog posts. Don’t forget to delete the sample post if you’ve not yet
    done so. Navigate your blog to ensure that everything is fine.
  9. If all are OK, backup your old Blogger blog and the new Wordpress blog. Then, edit your Wordpress blog base URL at Options in Admin page. Replace it with your original blog URL, either root or subdirectory. Here’s the details of moving Wordpress blog to another directory.
  10. If you original blog is in subdirectory, just
    change the name of that directory with a new one. Then, rename your
    Wordpress blog directory with your original blog directory. Then, type
    your blog URL in your web browser address window. You must be directed
    to your Wordpress blog.If your original blog is in the root directory,
    you need to delete your original blog files. To minimize or prevent
    your original blog being inaccessible, implement a temporary
    redirection to your Wordpress blog directory prior to deletion. Then,
    upload your Wordpress blog to the root directory where your original
    blog is located.
  11. Now, type your original blog URL in your web browser address bar
    and your Wordpress blog should appear. If everything is fine, you may
    delete or disable your Blogger blog permanently. Search engine robot
    access to your blog backup directory in your server must be disallowed
    using robots.txt to prevent duplicate content.

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Google Adsense Optimization Tips

Here are the Google Adsense optimization tips for bloggers and webmasters. To make more money from Adsense, you have to learn Adsense optimization and implement it in your blogs or web sites. I summarized here the Adsense optimization tips from Google and from Adsense experts.
Adsense Optimization for Ad Types

Adsense Text ad is the best among Adsense ad types available that include text, image, and link unit. Readers easily captured the information displayed in text ads compared to others. Though there are texts in image, the readers will process first the visualization of the image and the text. While link unit captures also the readers attention, it takes 2 clicks to make money from it and the readers are normally lazy to do the 2nd click. But, this is the best ad type for maximizing space in the web page. This adds more resources to the readers.
Adsense Optimization for Ad Formats

Wide Adsense Ad format works better than vertical Adsense ads. The wider ad format lets the readers easily captures one-liner texts of information at convenient width of around up to 500 pixels. Readers can conveniently capture the information at a glance. Narrow ad formats inconveniently force the readers’ eyes move down to the next line.

Here are the Adsense ad format suggested by Google from the most effective to the least and how to implement it in your blog or web site:

1. 336×280 large rectangle: Embed or blend this ad format with content or make it stands out from others within your blog or web pages.

2. 300×250 inline rectangle: Place this ad format at the top, on the right and at the bottom of your blog or web site pages.

3. 160×600 wide skyscraper: Place this ad format on the left, on the right or embed it with content in your blog or web pages.
Adsense Optimization for Ad Colors

Optimizing Adsense Ad colors has a great impact to your Adsense income. Ad colors can make relevant Adsense links as additional useful resources to readers who are looking for more information or solutions to their problems. Google suggested to blend, complement or contrast Adsense colors with the colors of your blog or web pages. For best results, use colors of the links that are existing and prominent in your pages. See more Adsense tips on colors that make cents and dollars, here.

Adsense Optimization for Ad Placement

Optimizing ad placement of you Google ads is another key to optimize your Adsense income. Normally, the best ad placement is on the left side next to your post or article. Next best placement is immediately before the page article/post or between the post title and post body. Then, another best placement is after your post body. Please note, however, that the best placement still depends on the content of every page.
Adsense Optimization for Content Targeting

You have to optimize the content targeting of your Adsense to emphasize and de-emphasize the page content which the Adsense based its Google ads to be displayed.

To emphasize the content or section of the page, enclose it with Google ad section HTML tags within the body tags (<body> and </body>), like this:

<!– google_ad_section_start –>

Emphasized content or section here

<!– google_ad_section_end –>

To de-emphasize the content or section, add weight=ignore to the Google ad section starting HTML tags, like this:

<!– google_ad_section_start(weight=ignore) –>

De-emphasized content or section here

<!– google_ad_section_end –>

See more Adsense content or section targeting tips here.
Track Adsense Monetization with Adsense Channel

Use Adsense channel to track the monetization of your optimized Google ads. Adsense channel lets you track the performance of each your Adsense ad type, format and placement. Use this to experiment Adsense optimization in your blog or site. In your Adsense account under Adsense Setup, you have to create and assign Adsense channel to each of your Adsense JavaScript. You may use channel label like “336×280 text top” or “250×250 img post bottom”.

You may also track Adsense performance in your URLs by entering the URLs in the Adsense channel. There is no need to change your Adsense script in tracking Adsense in URLs. Adsense will automatically track its performance in the URLs you have entered in your Adsense channel. For more information and tips about Adsense channel Optimization, click here and here.

See more optimization tips from famous bloggers at Digital Inspiration and Problogger.

If you have not yet optimize your Adsense ads, it is time to start it NOW. It is very important task to optimize the Adsense monetization in your blog or web site. Hope you learn from this Adsense optimization tips.

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How To Improve Your Affiliate Earnings

Affiliate programs are done on a Cost Per Action (CPA) basis, meaning they require some action inorder to get you money like signing up for the program or buying a product. Many people don’t realize that if they use affiliate programs properly, it can turn out to be one of their biggest money makers.

A common mistake made by some people are placing banners of various affiliate programs on their site thinking that it will earn just like that. I would recommend you to choose the affiliate programs that matches your blog content so that they perform well for you.

Once you find the affiliate programs matching your site content, don’t just place it’s affiliate banners on your blog. While the banners may get you some clickthroughs, the chance of conversion will be low.

Use a Pre-Sell page

The best way is to make a pre-sell page or post on your blog explaining all about the product and how they will benefit your readers and be sure to include your affiliate links on the page. This can increase your chances of conversion as you are letting your visitors know how the product can benefit them and therefore you can make more money with Affiliate programs this way.

The pre-sell posts that I have created on this blog are Text Link Ads Review and AGLOCO - Get Paid To Surf The Web.

Just placing affiliate banners can waste space which can otherwise be used for CPC or CPM advertising. To increase the chance of your visitors finding these pre-sell pages, link them on other posts and on sidebar or below post.
Give out something free

Another thing you can do to increase the chance of conversion is to give something free in exchange to people who do the action required for you to earn from the affiliate program. Regular readers may remember that I offer a free sitewide link on this blog for a month to anyone who signs up for Text Link Ads using my referral link.

You could also sign up under other peoples affiliate links for other programs and in return ask them to sign up under your affiliate link.

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Increase Adsense Revenue with Rich Content

Want to increase adsense revenue? Then, create site or make blog with rich content. Rich content means that site has many web pages that focuses on a particular niche topic like baby names, dog care, birthday party, online business, home business, work at home moms and many more.
Benefits of Having Rich Content

* Readers stay in your web site or blog for a longer time, reading and navigating through your web pages.

* More Google ads will be shown to them that will attract them to click.

* Search engines love your site to be indexed and offered to its users.

* Since most of the readers cannot read or check out all of your site contents or articles, they will likely come back.

* Your visitors will likely subscribe to your feed or newsletter to check any updates on your site. They will even love to share your site to other people.

* Other sites or blog will love to link to your site as a great resource for their visitors.

* Your site will most likely rank prominently in search engine listing for the relevant keywords.

How to Create Site With Rich Content

* Write short articles so that someone can read them in about 5 minutes but with minimum of 300 words.
* Write a minimum of 30 informative articles centered around a particular theme.
* Categorize your articles or content. Break up your articles into 5 sub-topics and write or post at least 5 articles into each sub-topic. With this strategy, your site will have a total of 31 articles or posts. One article for your main page or homepage, 5 articles as main sub-topics and another 25 articles under the sub-topics, i.e. 5 articles for each sub-topic. This will also help you develop articles or contents for your site or blog.