Decide on a topic to write - Decide on a topic to write

"More than specialisation it is important to have a certain passion. Successful bloggers write on a niche topic and stick to that," says Kiruba Shankar, a professional blogger from Delhi and the founder of Business Blogging. He has his blog at www.kiruba.com. His firm advises companies on using blogs to promote their business.

Amit Aggarwal, a computer science engineer and author of the blog Digital Inspiration (www.labnol.blogspot.com), provides value to his readers by telling them how to take maximum advantage of software tools and web technologies. Readers reward him with 1.2 million hits per month.