Content is the King

Whatever, Internet marketing model you select for your e-venture, a content rich website is the core for success of your e-business. In an offline business, location is everything and people come looking for your business. However, in online business people do not come looking for you. Rather they do not even know that you exist. In contrast with offline marketing where location is everything, online marketing depends on keyword rich content and relevant information (keywords are the search terms that people use for locating information on the World Wide Web). People come looking for information and not sales ads, online forms or order forms.

Your success in Internet marketing depends on how you can satiate the desire for information without sounding as if you are trying to sell anything. Once the person looking for information finds you, and believes that you have the right information, he/she can trust you and become your client and/or prospect. Therefore, you have to ensure that the people looking for information see you on the web. You achieve this by creating a professional content-rich website with valuable information about the targeted keywords related to your business niche.